La Amatista is a family-owned business rooted in our Uruguayan-American heritage, dedicated to sharing the world-class beauty of Uruguayan amethysts with the world. Our journey began from a deep appreciation for the natural splendor of Latin America and a commitment to ethical practices that respect both the environment and the local communities. Uruguay’s conscientious approach to mineral sourcing resonates with our values, and we proudly adhere to these standards by direct sourcing. This allows us to personally know the miners and understand the mining process firsthand, ensuring that every stone we offer not only captivates with its beauty but also embodies the respect and integrity with which it was extracted. Our clients trust our expertise and commitment to ethical sourcing, which has enabled us to expand our relationships to include small cooperatives in other countries that also align with our values and mission. At La Amatista, we bridge the gap between the mystical allure of Uruguayan amethysts and the conscientious consumer, fostering a more sustainable and respectful engagement with our planet’s precious resources.

We are honored to bring each hand picked piece to you.